What is business model of Kalyan Jewellers?

How Kalyan Jewellers make money?

Kalyan Jewellers owned by TS kalyanaraman make money according to the Gold market Prices. They buy Gold in high quantity when the gold prices fell down and sold them at their retail showrooms to their customers.

Now when they sold them Gold Jewellery to customers, they make profit by 2 ways:

First: They earn the difference of buying and selling the gold

Second: They earn profit on the chargest they appy on Gold Jewellery such as Making Charges.

Third: They release many Gold schemes such as Kalyan Jewellers Gold Scheme to attract customers

Fourth: They hire celebrities as their Brand Ambassadors for their Branding.